Gold, The Lovie Award - Video & Film
Gold, The Lovie Award - Marketing, Advertising & PR
Gold, The Lovie Award - Best Experience
Silver, The Drum Awards - Best Experience
Bronze, The Drum Awards - Social Purpose
Bronze, CreativePool Awards, The Rebel Award
Bronze, CreativePool Awards, Best Experiential
Bronze, CreativePool Awards, The Rebel Award - Social Good

I loved working with World Vision & Thumbstoppers - working with them on two campaigns which landed really well:

Campaign 1
The brief: There’s enough food in the world, it’s just not shared equally.

My concept - to create a fine dining experience where one person is treated very well. The other has to make do with scraps. Hence we created Assez - a fine dining experience which shows the scale of the inequality through two friends.

Campaign 2
The Brief: Beauty has a problem. There’s a huge demand for ingredients like Mica (What gives make-up its shimmer), Shea Butter and Vanilla, but their sourcing is often linked to slavery, exploitation and child labour.

So, to highlight the issue, I wrote a dark comedy script, OOH & headlines for Thumbstoppers new campaign: Shady Beauty.

We created a fake beauty product launch to raise awareness of just how shady the industry’s sourcing methods really is.